Most of the sunlight that falls on a white roof is reflected and shifted back into the atmosphere. Conversely, sunlight is absorbed by a building when it falls on a dark roof and converts to heat that is not dispersed back into the atmosphere but actually absorbed by greenhouse gases. Quite simply, white roofs help cool the planet over time, while dark roofs contribute to global warming.
RAD Roofing & Construction LLC White membrane roof covering can reflect up to 90% of the sun's rays and release a significant amount of solar heat that would otherwise place a strain on cooling systems and increase energy costs. In comparison to asphalt roofing that reflects a much lower percentage of solar heat, white membrane roofing is cost effective and recognized as an environmentally sustainable option that helps lower greenhouse gas emissions.